American Eagle Fall Campaign

As the sole Video Editor and Motion Designer for American Eagle's extensive Fall campaign, I played a pivotal role in bringing to life key initiatives: the Black Friday Sale, Friendsgiving Sale, and Cyber Week Sale. Tasked with a series of tight deadlines, I meticulously cut all base spots and versioned them into multiple formats - 16x9, 1x1, and 9x16 - resulting in a total of 52 individual deliverables. The videos ran on CTV, Meta, Tik Tok, and Snapchat, driving extensive sales for the brand. This fast-paced project not only honed my technical skills in art direction, video editing and motion design but also allowed me to showcase my ability to efficiently manage complex workflows while maintaining high standards of creativity and quality across various platforms.

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Role: Motion Designer, Video Editor, Art Director