The Beer Mowbile - Rolling Rock

In the summer of 2019, Vaynermedia revived Rolling Rock’s long-dead social media presence. The goal was to see how the smallest version of a ton of big ideas were received, and then turn the best one into a 360 campaign.

 

What rose to the top? Well, Rolling Rock is by far the most refreshing beer after cutting the grass, so we took grass clippings as payment for ice cold beer. The only trouble was convincing the public it was actually happening.

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I worked with the Art Director and Copywriter to design and animate the launch video below. This led to a full brand refresh for Rolling Rock, an integrated campaign, an evergreen social presence that’s still around, and tons of increased beer sales.

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Role: Motion Design, Editing, Compositing, 3D Modeling, Videography