Bring the World to Work - General Electric

General Electric needed to build renewed excitement, confidence, and trust from its employees and external stakeholders at a time when public perception was at its lowest. To restore the company to its former glory, we needed to show the world the real GE.

 

Vaynermedia decided to take a bottoms-up approach using social platforms and spotlight the GE employees who do amazing work every day. We let them do the storytelling for us, letting authenticity drive the campaign. In short - we took the world to work.

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I edited and motion designed the below case study, and as well as joined in creating Instagram and Tik Tok posts for employee spotlights and takeovers.

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Role: Motion Design, Editing, Content Creation