Face the STEM Gap - Olay

Women occupy just 27% of positions STEM careers today. But STEM plays a pivotal role in our future — and Olay recognized how crucial it is that women are part of shaping the future. In 2021 and 2022, Olay ran campaigns to promote and support women in STEM, with the goal of doubling that number by 2030.

 

We wrapped the classic Olay Regenerist Micro-Sculpting Cream in a customized space design, donating proceeds of the revenue to various initiatives for women in STEM. Olay partnered with aspiring Mars astronaut and influencer, Alyssa Carson, for the campaign.

 

I created the below assets with Cinema 4D and After Effects. The campaign was a success - all 1000 of the jars sold out within the first week of the campaign both years it ran. 

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Role: Motion Design, 3D Modeling, Animation